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In a breakthrough from the past, three different Rockwool companies joined together to attend together under one corporate stand and thereby fully leveraging the strength of the Rockwool brand. The Rockwool brand along with the Rockfon, Rockpanel and Rockshield brands were represented together in an exciting and consistent fashion.
“The impact of attending in one large 80m2 stand was far greater than participating through separate smaller stands or as part of a distributor’s presence. To make it more interesting, our stand was built primarily of Rockfon and Rockpanel material”, says Business Development Manager in Rockwool Great Britain, Shuet Han Tsui.
By taking the early decision to attend together, resources were combined to ensure that the benefits of synergy were achieved. In addition, those working on the stand were able to introduce the products of all the operating companies to customers, which was particularly useful for those customers not familiar with the whole product offering from the Rockwool Group.
